EdgeHill Design
Branding, Business Cards and Website made to match
About EdgeHill Design
Client

EdgeHill Design

Category
  • Branding Journey
  • Website
  • Print Collateral
Tags

Design, Graphic Design, Simple, Minimalist, Skeuomorphic

The Client

EdgeHill Design is a graphic design company based out of Guelph, Ontario, Canada.  They create graphic elements for clients in both print and industrial applications.  Their goal was to have a new Branding, Branding Collateral and Website that featured a simplistic and minimalist design

The Brief

EdgeHill Design knows they're customers expect a website, but they wanted something very minimalist, inside their branding/design scope and on a shoestring budget.  They came to [HumanElement] to design a simple, affordable website that could bring their design to life.

The Solution

To make their branding and website cohesive, we opted to directly reference the collateral online.  Once the Branding guidelines were established, we designed the collateral, and once approved used those as a reference guide to translate the information onto the digital infrastructure

Design 89%
89%
Coding 88%
88%
Graphic Design 59%
59%
Content 50%
50%
EdgeHill Design V2 Website Proposal
Process & RESULTS

We started with the Brand first, sketching out ideas that work well within what our client is looking for.  Once the logo direction was decided on, we began to experiment with different arrangements and colours, trying to find the perfect match between form and function.

Once the Logo and Colors came together, we went into our space to find typography that would work well.  

Once the branding elements were assembled, we poured over some ideas for businesses cards with EdgeHill, settling on a perfect in-between their branding colors and also a minimalist look. 

 

While designing the Business Cards, we decided to incorporate that simple display of information into the website.  The more we designed the cards, but more it felt like we should be directly referencing the design inside of the website, as if the website is an extension of the business card itself.

Once the Print Collateral and Business Cards were finalized, we took a card as reference to really reproduce the information and functionality of the business card itself.  

The finished products are all minimalist, branded and cohesively intermingle.

1 Brand Voice, Positioning, Logo, & Colors

2 Translate to Print Collateral

3 Website Wireframe, Mockup, Launch

SERVICES
SOLUTIONS

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CUSTOMER SAYS
Please select testimonials in "Content" section
PROJECT CREW

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Steven Beals
Senior Sales Manager
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Steven Beals
Senior Sales Manager
0
Gems collected
0
Lorem Ipsum Dolor
0
Lorem Ipsum Dolor
Steven Beals
Senior Sales Manager
0
Lorem Ipsum Dolor
0
Lorem Ipsum Dolor
0
Lorem Ipsum Dolor