![[Human Element]](https://humanelement.agency/wp-content/uploads/thegem-logos/logo_743ee2c6ee48178fb4f1f9ad809a2cec_1x.png){kind=logo}
![[Human Element]](https://humanelement.agency/wp-content/uploads/thegem-logos/logo_0e045051abd78999f0f428315a3f44fe_1x.png){kind=logo}
![[Human Element]](https://humanelement.agency/wp-content/uploads/thegem-logos/logo_aabd37110f0f6cbb4e77b550157bd33e_1x.png){kind=logo}
We started with the Brand first, sketching out ideas that work well within what our client is looking for. Once the logo direction was decided on, we began to experiment with different arrangements and colours, trying to find the perfect match between form and function.
Once the Logo and Colors came together, we went into our space to find typography that would work well.
Once the branding elements were assembled, we poured over some ideas for businesses cards with Digitech, settling on a perfect in-between their branding colors and also a minimalist look.
While designing the Business Cards, we decided to incorporate that simple display of information into the website. The more we designed the cards, but more it felt like we should be directly referencing the design inside of the website, as if the website is an extension of the business card itself.
Once the Print Collateral and Business Cards were finalized, we took a card as reference to really reproduce the information and functionality of the business card itself.
The finished products are all minimalist, branded and cohesively intermingle.
1 Brand Voice, Positioning, Logo, & Colors
2 Translate to Print Collateral
3 Website Wireframe, Mockup, Launch
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